Social networking has been a very hot topic for years now thanks to Facebook and Twitter (among other sites). In the job search, LinkedIn gets a lot of attention for being a good place to find a job. With thousands of people joining every day, there are constant streams of new people to meet and interact with. It’s hard to ignore these tools when it comes to your career search. I have had some decent success with my clients finding interviews through LinkedIn, especially once you optimize your profile. With all of this online social networking going on, it can be easy to forget the original social network, the one that takes place with hand shakes and smiles, the offline social network.
There are three layers to the “offline” social network. At it’s core, this is really the same concept that LinkedIn was founded on. Who you know and who your friends know. The three layers are as follows:
1.) People well known to me – This includes family, friends and co-workers. When you are looking for advice and information on trying to find a job, this is the group you can count on to get you down the right path.
2.) People with whom I am familiar - In this group you will find members of your church or other social group. You can frequently find connections to people through this layer as it tends to spread much wider and has a much farther reach than your closer personal network of family and friends.
3.) People unknown to me, but connected to people I know – This layer ties into layer two. This is where you are going to find a lot of people that could help you in your career search. You never know where you might meet a senior executive or hiring manager in the crowd of people.
(Some people also include the “random stranger that is willing to help me” layer, but you can’t count on finding one of those.)
Consider any sort of social gathering a chance to network with people. Family events, backyard cookouts, and class reunions (not everyone is on Facebook yet) all make great opportunities for social networking. A job seeker never knows when they might run into the perfect contact that can provide valuable information. I have actually been at a relative’s house for a barbecue and didn’t know that one of my cousin’s good friends is the CFO of a local college here in my area. I was able to meet him and get an audience with him a week later to sell him on allowing me to supplement the universities “Career Development” department. This turned into a very lucrative opportunity for me.
In my next article I will tell you the rules of offline social networking. To get started, try to avoid walking around social gatherings with a big “J” on your forehead looking like a desperate job seeker. Stay tuned!







